LBC On Helping Yolanda Victims

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LBC On Helping Yolanda Victims

Typhoon Yolanda is one of the strongest typhoons on record that struck the Philippines, forcing hundreds of thousands from their homes and knocking out power and communications in several provinces. But the nation appeared to avoid majoring disaster because the rapidly moving typhoon blew away before wreaking more damage. Typhoon Yolanda left the Philippines and was on its path toward Southeast Asia, as announced by the U.S National Oceanic and Atmospheric Administration, after wreaking havoc in the country. Forecasters said that the storm picked up renewed strength over the South China Sea on its way towards Vietnam.

Typhoon Yolanda

During the Typhoon Yolanda, 750,000 people were forced to flee their homes. Weather officials said that Yolanda had sustained winds of 235 kph or 147 mph with gusts of 275 kph or 170 mph when it made its landfall in the country. By those measurements, Yolanda would be comparable to a strong category 4 hurricane in the U.S, nearly in the top category or a 5. Hurricanes, cyclones and typhoons are the same thing. They are just called different names in different parts of the world.

Because of cut-off communications in the Philippines, it was impossible to know during that time, the full extent of casualties and damage. At least two people were electrocuted in storm related accidents, one person was killed by a fallen tree and another was struck by lightning.

How LBC helped the typhoon victims

Relief efforts began as soon as the devastating Super Typhoon Yolanda, also known as Haiyan, had left the Visayas. In different areas of the affected region, government agencies, businesses and NGO’s, are trying to focus their efforts on providing relief for the millions left without food, water and proper medicine. Learning about the storm through international news and social media, Filipinos outside the country have also heeded the call to help.
All LBC branches local and international, had accepted all donations. All of the donations were properly labeled to the LBC Foundation, LBC Hangar. Primary beneficiary of those donations was Philippine Red Cross. For international branches, they also accepted pick-up donations or balikbayan boxes, but the donor needed to call their respective customer service hotline to schedule the pick-up first. The preferred items were canned and bottled food, medicines, bottled water, juice, milk, banig, sleeping bags, blankets, beddings, mosquito nets, toiletries, laundry detergent, soaps.
As far as businesses go, LBC Express, the number one brand in courier, cargo delivery and logistics in the country, is a benchmark in the industry. The company’s success is measured by three main metrics—how they move lives, how they move businesses, how they move communities. As a private, for-profit business, all three are met simply because LBC is a company that has pivoted itself and established the concept of “The Joy of Moving.” But its success has prompted the company to show commitment for social responsibility —leveraging on the strategic investment of their core strength, people, resources and network to really make a difference. All these are mobilized via the company’s Corporate Social Responsibility arm, the LBC Foundation.

Relief efforts began as soon as the devastating Super Typhoon Yolanda, also known as Haiyan, had left the Visayas. In different areas of the affected region, government agencies, businesses and NGO’s, are trying to focus their efforts on providing relief for the millions left without food, water and proper medicine. Learning about the storm through international news and social media, Filipinos outside the country have also heeded the call to help.
All LBC branches local and international, had accepted all donations. All of the donations were properly labeled to the LBC Foundation, LBC Hangar. Primary beneficiary of those donations was Philippine Red Cross. For international branches, they also accepted pick-up donations or balikbayan boxes, but the donor needed to call their respective customer service hotline to schedule the pick-up first. The preferred items were canned and bottled food, medicines, bottled water, juice, milk, banig, sleeping bags, blankets, beddings, mosquito nets, toiletries, laundry detergent, soaps.
As far as businesses go, LBC Express, the number one brand in courier, cargo delivery and logistics in the country, is a benchmark in the industry. The company’s success is measured by three main metrics—how they move lives, how they move businesses, how they move communities. As a private, for-profit business, all three are met simply because LBC is a company that has pivoted itself and established the concept of “The Joy of Moving.” But its success has prompted the company to show commitment for social responsibility —leveraging on the strategic investment of their core strength, people, resources and network to really make a difference. All these are mobilized via the company’s Corporate Social Responsibility arm, the LBC Foundation.

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